“There can be no understanding between the hand and the brain without the heart.”

Maria, Metropolis, 1927

“There can be no understanding between the hand and the brain without the heart.”

Maria, Metropolis, 1927

Syntheza was born out of a San Diego startup where we led the design and development of a medical diagnosis system. While working together, we discovered common values and approach that are so well expressed by Maria. We live by it.

How We Synthesize

We think!

Zoom out, get insights about the big picture, define the problem to be solved, then zoom in and get creative designing a solution.

That’s one basic approach to think of design thinking. We don’t think in templates, but rather we prefer… well, to think. Throw into the mix, empathic thinking, systems thinking, engineering thinking, business thinking… we know how to spell them and we are pretty good at applying them. But we think first!

Big or small, your success drives us.

Big or small, depending on your needs, we always adapt our engagements to clients situations, objectives, and capabilities. Regardless of project size, one of our partners always directly manages your project.

For each project, we bring together the specific talents, tools, and processes needed for successful execution. As needed, we leverage on a network of partners we worked with successfully in the past.

We get tachles.   תכלס

Tachles is one of the most essential slang expressions in Israel. It reflects a culture we are rooted in, and the attitudes that led it to be recognized as the startup nation.

When we say let’s get tachles, we mean let’s figure out the essence and purpose in practical terms, and let’s get things in motion.

Who We Are

Amir Tsuri

Amir Tsuri

Partner

Developing amazing products by combining engineering operations excellency and sharp business savviness is what makes Amir tick.

With 20 years of experience, involving global multidisciplinary teams. Passionate about the entrepreneurial mindset and an expert in engineering operation optimization for both corporate enterprises and startups.

Shimon Shmueli 徐希孟

Shimon Shmueli 徐希孟

Partner

Shimon is highly creative and entrepreneurial professional with tons of experience in leading product development, design, and innovation. He has worked in leadership positions, as an individual contributor, and as a consultant in startups, and small to large companies.

Shimon’s past positions were with IBM ThinkPad as product line manager, founder and CTO at KeyNetica, partner at Touch360 and I+U Design, VP of Products at Ossic, and CTO at Serenium.